SRAM

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When it comes to innovations, few can match what SRAM have achieved. While Shimano has been around for three times as long, it is fair to say that SRAM have forced the likes of Shimano to up their game, with a constant flow of truly cutting-edge products that continually change the game and raise the bar to the next level. From the early days when SRAM introduced grip shift, through to the introduction of 2x10 MTB drivetrains before launching their truly game changing eTap road groupsets and 1x mountain drivetrains including the incredible Eagle 12-speed drivetrains, SRAM are constantly looking to improve performance and re-write the rulebook. With development centres all over the world, SRAM thoroughly develop their products and the result is some of the lightest, best performing gear on the market that is always on the cutting edge of what is technically possible.