Launching in 1985, Giro have always been at the very forefront of helmet design, from the first Advantage aero helmet launched in 1985 to help riders beat the wind in the new sport of Triathlon, through to the convertible MTB Switchblade helmet of 1998, a helmet nearly 15 years ahead of its time and the 2003 Xen, a helmet many still place as the benchmark by which all other trail MTB helmets are measured against. Giro’s range has expanded beyond helmets and now includes a range of cycling apparel and shoes, alongside various limited edition and collaboration pieces. Giro’s helmets and shoes are designed to perform beautifully and last a lifetime. This is combined with a clean aesthetic that exudes class and quality, even down to their entry level ranges, Giro products look and feel like a premium product. None of this comes at the expense of value though, with Giro offering incredible value and bringing the latest technologies such as MIPS down to affordable price points for all riders to enjoy.