Gusset

Gusset is a British cycling brand that began its journey in the dirt jump and BMX scene, creating parts and spares for riders who demanded more from their gear. As the sport evolved faster than the products available, Gusset stepped in to meet the challenge, earning a reputation for producing tough, high-quality components using premium materials. Today, Gusset has grown into a multi-discipline brand, offering everything from entry-level parts to pro-spec components across a wide range of cycling styles. Known especially for their durable components and innovative grips, the brand continues to push boundaries while keeping its original spirit alive. With a light-hearted approach to design, Gusset believes riding is meant to be fun, and their products are built to help you enjoy every jump, trail, and ride.