Founded in Scotland in 1993, Endura are not a brand to shy away from pushing the boundaries in their endless pursuit of perfection when it comes to high-performance cycling apparel. As a small upstart Endura had the freedom to defy convention and immediately launched a series of novel & innovative products that have stood the test of time and have earned the brand worldwide iconic status. With the challenging hills and climate of Scotland at their disposal, Endura have the perfect testing ground to truly punish their prototype products; nothing will test the durability of a pair of shorts better than a wet Scottish winter. Endura’s clothing might have made a name for themselves in the depths of dark, wet winters but their range has expanded to become truly adapted to all four seasons. With many pieces possessing a chameleon like ability to perform in multiple seasons and differing climates, they are perfect for riders who never know what the next ride may hold in store for them. With clean, functional design teamed with cutting-edge materials and a ruthless development cycle, Endura is the perfect brand for riders who always expect the unexpected.