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Based in Livingstone, Scotland, Endura was founded by Jim McFarlane in 1992 after he returned from a 14 month stay in Sydney.  Whilst over in Sydney Jim would enter the cycle parts of triathlon races but one day his kit was stolen. Jim had to search for new clothing and was left increasingly frustrated by the lack of decent cycle specific clothing. On his return to the UK Endura was born.


Endura’s first venture into the cycling clothing market was with the MT500 shorts, these shorts propelled Endura to be the must have brand practically overnight and the mountain bike community have loved their products ever since. The MT500 range is still a staple part of Endura’s range to this day but Endura now produce clothing for all aspects of crank powered related sports, from mountain to urban you will find a garment to tickle your fancy.


Endura have always had the same ethos which is to create high performance, long lasting cycle clothing which is constructed using the best materials available which is achieved by investing heavily in the development and innovation of their products.


Make sure to browse through all of Endura’s clothing here at for your all of cycling clothing and accessory needs.

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