In life, there are those that follow trends and those that set them. Genesis are very much in the latter camp – having a well-documented aversion to what they see as the over-complication of modern bicycles. Whether you agree with them or not, you have to admit that this UK-based company takes an interestingly utilitarian stance on bike design. Looking through their range, you’ll find race-oriented road bikes with steel frames, mountain bikes with hub gears, and, everywhere you look, an almost mind-boggling attention to detail.
Choosing not to specialise in any one area, you’ll find that Genesis mountain bikes are just as well-specified as their road machines, fixed-gear track weapons, or even kid’s bikes. Everywhere you look, Genesis bikes are breaking the mould – and doing it with style. The number of people who choose a Genesis bike when making a long-distance trek is testament to the fact that they are designed around riders rather than marketing campaigns. To underline this, in 2010, Vin Cox set a new time record for the bicycle circumnavigation of the Earth – on a Genesis. As we doubt that anyone reading this has an 18,226 mile commute to work, you can rest-assured that a Genesis bike will get you there.
Genesis bikes are truely unique – but even if you’re looking for something more conventional, you could still benefit from the love that they put into every one of their creations. These bicycles are designed by riders, for riders – and that really comes through as soon as you sit on one.