De Rosa
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About De Rosa

De Rosa

Ugo De Rosa:  ''I am a man who goes straight to the point. And, by force of habit, I never look back and count the years I have spent making frames. I prefer to look ahead, because after half a century, I am still convinced that the bicycle has room for improvement. And, just has I have done up till now, in the future too I want to contribute to the evolution of this fascinating vehicle, which at the same time is so simple and so complicated''.

Ugo De Rosa was 13 years old in 1947 and was working in one of his relatives workshops when he first had a dream of building his own bike and becoming a world champion. Little did Ugo de Rosa know, but that dream would become a reality just 5 years down the line.

By the early 50's Ugo was only 18 years old and he has set up his own business of manufacturing racing bicycles. His quality of frames soon drew attention from various amateur racers and in 1958 he was asked to build a bike for Raphael Geniniani for the next Giro d'Italia. Following on from that initial interest De Rosa bikes became a regular fixture in the pro peloton during the 1960's.

As well as De Rosa bikes were doing in the pro peloton during the 60's it was 1973 when De Rosa would really be a brand known by every cycling fan all over the world. It was this year that De Rosa made a bike for the Moteni team who was captained by the world’s greatest ever cyclist - Eddy Merckx. Merckx and his teammates won nearly all the major European races including the Tour de France, the Giro d'Italia, Milan-San Remo and the World Championships on De Rosa bikes. De Rosa continued to make bikes for Molteni and Merckx's up until his retirement from racing in 1978.

During the 80's demand for De Rosa bikes grew so much that they outgrew there small workshop and had to move to a larger space in Cusano Milanino. It was this time that Ugo's three sons entered the business. Danili and Doriano assisted in the production management while Christiano took over the commercial side of the business. In the 90's Ugo De Rosa began researching and developing frames in titanium tubing which culminated in the De Rosa Titanio model. Aluminium soon followed in 1996 as did carbon fibre frames from 2000 up to the present day.

Even today, De Rosa are only one of a few bicycle manufacturers who still hand make all their bikes in Italy. Ugo De Rosa and his dedicated team (including sons Cristiano, Doriano and Danolo) continue to build bikes with the same passion inspired by Ugo De Rosa when he started the business over 55 years ago.


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