Every aspect of the product - from creation to production - is defined at the headquarters in Switzerland, It is here in the Assos competence centre that each product comes to life.

Assos is located outside of Lugano, in the Swiss canto called Ticino. This lovely stretch of land can be described as a network hub or central point in Europe, a place that has maintained tradition for first class textile engineering and a location where cycling enthusiasm and material research meet and melt into advanced technology. At the competence centre in San Pietro di Stabio - Switzerland, Assos employs 47 highly qualified individuals who create the product and establish it's production process.

Assos focuses on "made by" rather than "made in" which only indicates where the assembly takes place, it does not say anything about the quality of the product, about the production standards or about the love & care put into the process. On the contrary, "made by Assos" is our - and your - guarantee that your precious Assos product has been manufactured and assembled the way it deserves throughout the entire production proceess, respecting the Assos standards.

ASSOS (from ancient Greek 'Assos = ace)
adj: of the highest quality; "an ace reporter"; "a crack shot"; "a super party"; "an athlete in tiptop condition"; "she is absolutely tops"
[syn: A-one, crack, first-rate, super, tiptop, topnotch, tops(p)]
[syn: one, {1}, {I}, single, unity] 1: someone who is dazzlingly skilled in any field
[syn: adept, champion, sensation, maven, mavin, virtuoso, genius, hotshot, star, superstar, whiz, whizz, wizard, wiz]
Ace 2: a serve that the receiver is unable to reach
v 1: succeed at easily;
2: score an ace against; "He aced his opponents"
3: play (a hole) in one stroke
4: serve an ace against (someone)

Based in Switzerland, Assos have been at the forefront of cycling innovation for over 30 years, and under the leadership of company founder Toni Maier-Moussa have been responsible for the development of the first carbon bicycle frame with teardrop shaped tubing and cow-horn shaped handlebars (1976), the first Lycra skinsuit and cycling shorts (1977-78) and the first V-shaped aero bicycle rim (1980).
Widely recognised as setting the standards in high quality technical cycling garments, Assos clothing has been worn by countless professional riders to win olympic medals, world championship stripes and tour jerseys, and is highly sought after by connoisseurs around the globe for the astonishing levels of comfort it provides.