ASSOS (from ancient Greek 'Assos = ace)
adj: of the highest quality; "an ace reporter"; "a crack shot"; "a super party"; "an athlete in tiptop condition"; "she is absolutely tops"
[syn: A-one, crack, first-rate, super, tiptop, topnotch, tops(p)]
[syn: one, {1}, {I}, single, unity] 1: someone who is dazzlingly skilled in any field
[syn: adept, champion, sensation, maven, mavin, virtuoso, genius, hotshot, star, superstar, whiz, whizz, wizard, wiz]
Ace 2: a serve that the receiver is unable to reach
v 1: succeed at easily;
2: score an ace against; "He aced his opponents"
3: play (a hole) in one stroke
4: serve an ace against (someone)

Based in Switzerland, Assos have been at the forefront of cycling innovation for over 30 years, and under the leadership of company founder Toni Maier-Moussa have been responsible for the development of the first carbon bicycle frame with teardrop shaped tubing and cow-horn shaped handlebars (1976), the first Lycra skinsuit and cycling shorts (1977-78) and the first V-shaped aero bicycle rim (1980).
Widely recognised as setting the standards in high quality technical cycling garments, Assos clothing has been worn by countless professional riders to win olympic medals, world championship stripes and tour jerseys, and is highly sought after by connoisseurs around the globe for the astonishing levels of comfort it provides.