Assos was founded by Toni Maier-Moussa and are located in a region of Switzerland that has maintained a long standing tradition in first class textile engineering.
It was during the 1970's that Toni accidently invented lycra cycle clothing, whilst trying to create the ultimate bicycle. During the wind tunnel tests of the first ever carbon-fibre bike, Toni inadvertently found that lycra downhill ski racing suits had much less drag than the woolen-knitted cycling clothes of the time. It was from that moment that Assos started to create the high quality cycle clothing that is so popular to this day.
Assos are widely recognised as setting the standards in high quality technical cycling garments. As well as being the popular choice amongst amateur cyclists Assos is also a frim favourite with pro cyclists and as a result has been worn by various riders to win Olympic medals, World Championship titles and Grand Tour victories to name just a few.