Like many great bikes Pinarello was created by an individual who had one main passion in life.....cycling. That Individual was Giovanni Pinarello. Born in Catena di Villorba in 1922 Giovanni was the eighth of twelve brothers and despite a tough upbringing and surviving the hardships of two world wars Giovanni never lost his passion for cycling.
By the age of 15 Giovanni began learning how to make bicycles at the factory of Paglianti where he continued to work for many years. As well as learning the trade of building bikes Giovanni was also spending lots of time riding bikes, and by the age of 17 was entering various junior races. By 1947 he had won over sixty titles as an amateur and as a result turned professional. After a relatively successful professional career which included five wins Giovanni retired and turned his attention to his other passion; building frames.
Just before his retirement from professional cycling Giovanni was offered 100,000 Lire to relinquish his spot in Italy's biggest race the Giro d'Italia in order to make way for an up and coming star. Luckily for Giovanni and for Pinarello lovers he accepted the money and as a result in 1952 opened his first bike store in Terviso, Italy. With his love of building bikes and racing Giovanni decided to sponsor and supply local teams with Pinarello frames and whatever equipment they needed to participate in local races. As a result this sponsorship massively helped to promote the brand and over the coming years helped Pinarello to become one of the most popular bike brands in the world.
Over the last 50 years Pinarello have been ridden by many of the world’s greatest cyclists in some of the world biggest races. In 1980 the Montello SLX was ridden to wins in the 1984 Summer Olympics road race and had stage wins in all of the 3 major tours; the Vuelta a Espana, Giro d'Italia and Tour de France.
Although Pinarello had lots of success through the 80's and 90's the brand was opened up to a whole new audience in 2010 with the release of the Dogma model, and it was during this year that Pinarello became a founding partner with Team Sky. In 2011 The Dogma 2 was released as a successor to the Dogma and was revealed at the Tour de France that year. It was this frame that Sir Bradley Wiggins rode to victory on in the 100th edition of the Tour de France in 2012.
The most current model of Dogma is the Dogma 65.1 Think2 which was ridden to victory in the 2013 Tour de France by Chris Froome of Team Sky. This now classic frame is still a popular choice amongst amateur riders as it is in the Pro peloton and based on Pinarello's history you can be sure that many grand tours in the future will still be getting won on Pinarello frames.